Marketing Director

Responsibilities:Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing planMarket through various channels and segment databases working with large data setsDevelop business cases for marketing programs at the proposal stage and make recommendations on marketing tacticsEvaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retentionPropose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communicationsPartner with creative teams, other internal stakeholders, and external agencies and vendorsLead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processesWork with the other marketing teams, other internal stakeholders, and external agencies and vendorsQualifications:Experience building complex marketing programs and reporting on the resultsExposure to digital and direct response marketingCompetence as a creative writer with an eye for great emails and landing pagesStrong project management skillsStrong problem-solving ability, including metrics-driven thinkingPreferably at least a couple years of cannabis industry experience, or strong knowledge or products and industryWe’re looking for someone with 4+ years of experience in marketing, has a Bachelor’s Degree in Marketing or Business or similar, and is familiar with the following software/tools:Marketo, Hubspot, Salesforce, Google Analytics