Our client, an up and coming cannabis brand, is seeking a marketing professional to drive their content creation, production design and social media management. This position is contract to start, with the opportunity to go full-time. This is a newly created role, working “remotely” with a small, hands-on team at an exciting period of development. The Marketing/Social Media Strategist will report directly to the President. This role will consist of developing content, scheduling marketing outreach and driving and managing day-to-day social media engagement and growth.
DUTIES AND RESPONSIBILITIES (Not limited to)
Lead the development and execution of content message planning and creation, including new and existing channels that deliver against the overall marketing strategy and goals Manage day-to-day engagement with followers and relationships with all social media platforms Working in collaboration with the President to develop a strategy to grow our marketing footprint Create assets using Adobe Creative Suite of tools Present detailed monthly analysis of channel performance, including performance status, display/social customer and sales impact as well as ongoing competitive analysis and benchmarking Keep all external partners up to date on planned promotional activity as well as seasonal marketing themes and product priorities Stay on top of digital marketing trends to keep us at the forefront; identify and propose new opportunities appropriate for the brand
REQUIRED KNOWLEDGE, SKILLS AND EXPERIENCE
3+ years of experience with social media and strategy Self-starter who is proactive, resourceful and has a positive attitude. Jack/Jane-of-all-trades Excellent communication and writing skills Strong analytic and business acumen; ability to analyze and compile marketing performance reports Understanding of the complexities of cannabis regulations and how to operate within them Experience with standard industry software (Adobe CS) Experience in a similar role