Product Marketing Specialist-Cannabis Industry

  • Full Time
  • Anywhere
  • Applications have closed

Green Rush Talent Network

Our client is an indispensable mar-tech partner for cannabis brands to build and execute compliant advertising campaigns which power compliance at scale. Through their proprietary technology, they are filling an unmet need for systems that enable cannabis brands and online publishers to meet compliance requirements on a large scale. As a first mover in the industry, their pioneering technology makes compliance at scale possible, helping the world realize the full potential of cannabis.
We’re looking for a motivated self-starter to drive product marketing efforts. You’ll work with Product, Sales and other teams to develop effective marketing strategies, promotional content and sales materials for core products. You’ll be responsible for presenting the products in ways that will strengthen the brand and boost sales. This is a perfect opportunity for someone who loves working in fast-paced startup environments. Reporting to the CMO this position requires creative and quantitative thinking. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies. Your goal will be to develop and implement the most effective plans to position and promote products.
What you’ll do:·       Understand current and planned company products·       Translate technical details into benefits for the user·       Follow and analyze market trends to position products·       Develop product marketing strategies (pricing, advertising, product launching)·       Craft compelling messages across marketing channels (landing pages, ad campaigns, sales materials, blogs, whitepapers)·       Work with various teams (design, content, acquisition, product, sales) to implement strategies·       Test marketing product features, releases and ad copy·       Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Preferred qualifications:·       Proven experience as a Product Marketing Manager, Brand Manager or similar role·       Experience in market analysis·       Familiar with product marketing tactics (e.g. integrated marketing campaigns)·       Working knowledge of web analytics tools (Google Analytics, WebTrends)·       Excellent communication skills·       Creativity·       Analytical mind and strong quantitative skills·       BSc/BA in Marketing, Communications, Engineering or similar field·       Experience working in B2B environment a plus·       Proficiency with Google Docs·       Team player with collaborative mindset, while being motivated to work independently and proactively on projects through all stages·       Thrive in fast paced environments, enjoy working on developing-stage projects (with a clear vision for the ‘big picture’)·       Possess genuine interest in our mission to help the world realize the full potential of cannabis