Role OverviewThis is a unique role where someone has to be able to work independently and create high level strategies of how to drive growth in a growing and innovative startup environment. It also requires the person to be willing to roll up their sleeves and execute the strategies that help Toast grow. This is a role that has significant upward trajectory and growth opportunities as the eCommerce channel grows.
What will you do?Responsibilities include growth marketing, leading planning and execution of growth hacking/marketing for ToastWellness.com. The key measure of success will be the ability to drive sales. This will be completed byDriving Traffic: Developing a plan and executing a strategy that incorporates paid advertising, paid and organic social, email marketing, etc.Converting Traffic: Optimizing the user experience on the site and ensuring there is a high conversion rate of traffic to purchase.Owning the Goal of Growth: Working and providing oversight on growth initiatives with other team members. Those team members include SEO consultant, social media consultant, design, content creators, etc.Optimizing channels in order to always improve the performance of one’s business.Scaling and Automating the growth processes.Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.Bringing traditional and creative ideas how to grow those KPIs.A/B testing those ideas.Analyzing the data and users’ feedback.What are you like?Able to manage yourself as well as take directions when necessary, we are looking for a self-starter that can push themselves towards achieving goals. Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics.Willing to learn.Having a startup mindset.A/B Testing and Data Analytics experienceEditing and copywriting skillsKnowledge about both inbound and outbound marketingBeing performance and results-orientedBeing curious and creativeBeing relentless in pursuit of growthBachelor DegreeHaving experience with luxury products and/or CBD is a huge plus. Location is flexible but prefer NYC. SF or LA is ok as well.
Anything else you should know?Hemp is one of the fastest growing industries in the world and there is mass confusion but great demand. We were born in Cannabis. Toast provides consumers with the highest quality products they can trust and use throughout their lifestyle. We are looking to lead with digital and eCommerce, making it to 50% of our CBD business (in line with industry stats). We’re looking for someone to design, build and drive sales growth for our eCommerce channel ToastWellness.com.
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