Viridian Staffing’s Client is looking for a Director of Sales and Marketing for a patient-focused cannabis store in Monterey County.
Founded in 2013, Viridian Staffing (www.viridianstaffing.com) is the original professional staffing, recruiting, and HR consulting firm solely dedicated to organizations in and supporting the commercial, medical, and industrial cannabis / hemp industry.
In this role, you will have the opportunity to lead the development and execution of sales and marketing plans to drive profitable revenue growth for a dispensary in Monterey County. You will be responsible for go-to-market strategies and tactics, including customer insights, segmentation, promotion planning, content development and channel strategies for marketing to our Client’s consumer base. You’ll use your vision and creativity skills to lead a design and content strategy. You’re data driven, which allows you to use analytics solutions to transform marketing infrastructures and improve the effectiveness and efficiency of marketing campaigns, while also using this analysis to set sales, service, and profit goals and lead staff to exceed them. You are excited about knowing every product in the store and bringing along your previous industry knowledge as well. You’re also love training and educating staff.
You have 5+ years of experience as a Sales Leader directly managing sales representatives. You have shown the ability to thrive in an ambiguous, fast-paced, and at times chaotic environment. Ideally, you also 2+ years of experience working in a retail environment and 1+ years of experience in Marketing. It is required the person in this role shares a passion for wellness and our Client’s commitment to quality.