Job Title: Creative Director
Reports to: CMO
FLSA Status: Regular- Exempt
The Creative Director reports directly to the CMO and is primarily responsible for the creative vision and direction that brings the Trulieve brand to life across all elements. These elements include current and future product package and graphic design, digital, social media assets, internal company communications and Marketing collateral. They must be able to direct a team of in-house and freelance creatives from concept to final product launches and campaigns. The Creative Director is a key member of the Marketing team whose role impacts the Trulieve brand as it is seen by patients, customers, brand partners, employees and the general public.
Key Duties and Responsibilities
Lead the creative vision for the Trulieve brandCollaborate with CMO and Brand Director to deliver Marketing KPIsFinalize the brand manual and style guide, ensure all future creative alignsCraft, review and strengthen marketing campaigns and overall Trulieve brand imageMaintain an understanding of product range, heightening differentiation within and across segmentsManage and develop internal teams across the creative funnel, guiding them to do their best work Other duties as assigned
Skills And Qualifications
Bachelor’s degree preferred At least 10 years of experience concepting, creative directing and producingDemonstrated quality work in the mediums of advertising, social media, conceptual campaigns, product launches, branding, photography, film, and video Healthcare and/or cannabis experience (1-3 years)Flexibility of hours – nights and weekends may be required as the retail business demandsAbility to travel including overnight You have an eye for aesthetic and thrive in a dynamic creative environmentYou are passionate about excellent design, art, and visual mediaTechnology proficient in Adobe Creative Suite and Mac platformsSelf-motivated and ability to achieve objectives with little to no supervisionCapable of functioning in an extremely fast-paced growth environmentEmbodies a combination of strategic thinking, problem-solving, good planning and organizational skills plus excellent interpersonal skillsSkilled at managing people, projects and resourcesUnderstanding of the latest creative trends
45+ hours weekly with flexible hours depending on team needs. Must be available to work occasional evenings, weekends and holidays.
Equal Opportunity Employer l Trulieve Supports a Drug-Free Workplace