Union Cannabis Group
Job Overview
UCG Inc is looking for a marketing manager who is also a social media guru in the cannabis industry with a passion for the latest social trends, strong writing skills, excellent professional communication skills, killer design skills, and a proven track record of success in growing social media feeds with cohesive brand aesthetics and huge follower engagement. Local candidates preferred, however qualified remote candidates will be considered. Compensation is based on experience.
The Company
UCG Inc. (UCG) is a fast-growing cannabis company headquartered in Sebastopol, California. UCG owns the popular Dabstract brand of concentrate products that is currently in hundreds of stores in Washington and expanding to California and across the country.
UCG is expanding its staff and building a great team of people, with an outstanding company culture.
Job Responsibilities
Manage multiple Instagram accounts and schedule daily posts with creative captionsOrganize and edit photo and video contentCreate feeds with strong visual appeal and aesthetic that adhere to brand identityRespond to all Instagram DMs and comments, and create engagement by asking questions, hosting giveaways, and utilizing various platform tools (such as polls, quizzes, etc)Post regular Instagram storiesStay on top of current trends and algorithmic changesStay current on industry hashtags and use strategicallyUpdate websites (created with Squarespace and WordPress) as necessaryWrite content for social media captions, website content, infographics, brochures, advertisements, etcRegularly review social media analytics, send monthly report to management team, and base posting schedule, hashtags, etc around these analyticsAssist managerial team with content creation, drafts, scheduling, and other items as requestedResponsible for coordinating with SEO specialists and handling the implementation of website suggestionsDesign and maintain Instagram story slides, highlights, & informational post carouselsMaintain MailChimp email lists and create/schedule/send periodic email blastsResponsible to write and/or manage vendors to write SEO-optimized blogs on assigned topics, as well as press releasesWork with merchandise vendors to create and maintain brand merch
Minimum Requirements
Bachelor’s degree in marketing, communications, or related fieldCannabis industry experience and familiarity with the concentrate/dab marketAt least 1-2 years of experience of managing and growing social media accounts, launching successful social media campaigns, building audience engagement, creating original copy, designing infographics, etcA proven track record of success with examples of social media feeds you have managed that show a cohesive brand identity, aesthetic appeal, creative captions, huge follower engagement, steady growth, and viral contentAt least 1 years experience with social and creative tools and analytics such as Facebook and IG Insights, Google Analytics, posting platforms such as Hootsuite or Later, Canva, and PhotoshopBasic G Suite skillsBasic web design skills and familiarity with the backends of Squarespace and WordPressThe ability to write both creative copy and technical content of varying lengths, be it short Instagram captions, infographic content, or webpage copyStrong professional writing and communication skills, and the ability to develop daily captions that are unique and engagingPassion for social media and staying up-to-date on current trends, algorithms, and platformsAble to manage multiple social media accounts at a time and create a brand identity that is unique and cohesive to each oneThe ideal candidate will be a problem solver, self-starter, go-getter, detail-oriented, creative, driven, and have an eye for design. Photography or design background a plus. Time management skills are a must.
UCG Inc is a turn-key partner for manufacturers of medical & recreational cannabis and CBD, as well as a producer of consumer- and bulk products.
We offer white label services and produce our own in-house brands. In addition to our products and services, as an expert in manufacturing we offer consultative services to other businesses from pre-project analysis through project and facilities development and operations.
