Use the result as a scenario, not a black box
See where retail revenue goes before it becomes profit. Enter sales, cost of goods, labor, overhead and other operating fees to calculate gross margin and a simple operating-margin estimate for a licensed cannabis retailer.
Gross margin tells you how much revenue remains after inventory cost. Operating margin goes further by subtracting labor, rent, software, security and other operating expenses you enter. The result is useful for scenario planning because you can immediately see whether a pricing change, purchasing improvement or overhead reduction has the biggest effect.
How the math works
Gross profit = revenue − COGS. Gross margin = gross profit ÷ revenue. Operating profit = gross profit − labor − overhead − other fees. Operating margin = operating profit ÷ revenue.
A store with $250,000 in net sales and $135,000 of COGS has $115,000 of gross profit, a 46% gross margin. After $42,000 labor, $36,000 overhead and $12,000 other expenses, the simple operating profit is $25,000, or 10%.
Reconcile cost of goods with Inventory Turnover and model coverage with Budtender Staffing.
Review Setting up a marijuana dispensary, Dispensary POS systems and Business planning tools for the surrounding retail plan.
The SEC’s financial statement guide explains the progression from revenue to gross and operating profit, and why operating profit differs from net income and cash flow.

