Conversion only
Scenario conversion × current basket
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Retail planning / visitors to sales
Dispensary Basket & Traffic Calculator
Model daily sales from visitors, conversion and average order value. Compare conversion and basket changes separately, then together.
01 / Same traffic, two scenarios
Set your daily assumptions
Keep the visitor definition and sales-reporting basis consistent. The defaults are examples, not industry benchmarks.
Both scenarios use the same daily traffic. Changing conversion or basket value here does not establish that either change will happen.
03 / Change one assumption at a time
Conversion, basket, or both?
The two single-change cases hold the other input at its current value. The combined case changes both; the same visitor count runs through every row.
Basket only
Current conversion × scenario basket
——Both together
Scenario conversion × scenario basket
——Why the two isolated changes do not always add to the combined change
When both inputs change, the changed transaction count also receives the changed basket value. This interaction completes the arithmetic; it does not identify a real-world cause.
- Conversion effect at current basket
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- Basket effect at current conversion
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- Interaction between the two changes
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- Combined daily sales change
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Effects use unrounded values, then display in cents. Conversion differences are percentage points; they are not the relative percent change.
What it calculates
Use the result as a scenario, not a black box
Revenue growth can come from more traffic, a higher conversion rate or a larger basket. This tool isolates conversion and basket size so store teams can see whether a small operational improvement would matter more than simply chasing more visitors.
Visitors×Conversion×BasketDaily sales · use conversion as a fraction
How the math works
Transactions = visitors × conversion rate. Revenue = transactions × average order value. Scenario revenue uses the same visitor count with the scenario conversion rate and scenario AOV. Lift = scenario revenue − current revenue.
Example
Three hundred daily visitors at a 72% conversion rate produce 216 transactions. At a $62 average order, that is $13,392 in daily sales. Raising conversion to 76% and AOV to $65 would produce $14,820, a $1,428 daily lift at the same traffic.
Check the cost side with Break-Even. Keep assumptions consistent with Product Pricing and Inventory Turnover.
Use consistent transaction records from Dispensary POS systems. For store planning, see Setting up a dispensary.
FAQ
Questions about this calculator
What is dispensary conversion rate?
In this model it is completed purchase transactions divided by store visitors. Your POS or door counter may define visits differently.
Is AOV the same as revenue per customer?
AOV is revenue per transaction. One customer can create more than one transaction over time.
Can I use online sessions instead of store visitors?
Yes, if you are modeling e-commerce and use online orders as the converted outcome.
Put the scenario to work
Connect sales to the rest of the store.
Check the cost, service and operating-day assumptions behind the daily sales model.