Director of Retail Operations

Role details

Who we are:

At Vireo, we’re growing something bigger than a business. With roughly 4,500 team members, over 1 million square feet of cultivation space, and more than 170 dispensaries across 10+ states, we’re one of the fastest-growing platforms in the industry. The best part is that we’re just getting started.

What sets us apart isn’t just our footprint. It’s our people. From cultivation and manufacturing to retail, corporate operations, and our expanding agribusiness ventures, every role here plays a real part in shaping where this industry goes next. We look for people with drive, a positive attitude, and a genuine desire to make a difference and in return, we offer real opportunities to grow, contribute, and make an impact.

We’re also proud to be one of the most diverse and inclusive workplaces in cannabis. Our culture is built on collaboration, respect, and continuous improvement. This shows in how we support each other, engage with our communities, and celebrate wins together.

If you’re ready to turn your passion into a career, we’d love to have you on the team. Let’s grow the future together.

What the role is about:

The Director of Retail Operations drives revenue growth across Vireo Health's Minnesota dispensaries by ensuring stores are optimized to execute and serve our customers each and every day. This role obsesses over retail revenue drivers each and every day. Ensuring our shelves are full and fresh, our stores are clean, and our staff is friendly and fast. Reporting to the Head of Market, this person leads the eight General Managers of our Minnesota stores, the Pharmacy Manager, who oversees the pharmacists serving our medical patients, and the Retail Operations Manager.

They own the Minnesota retail P&L, sales plan, and KPIs, and build the processes, standards, and training that turn strategy into consistent in-store execution. This is a hands-on role: the Director of Retail Revenue visits stores each week, walks the floor, and sees firsthand how our stores are operating in the physical world to ensure a best-in-class in-store customer experience. In parallel, with over 70% of our customers interacting with our digital experiences, they prioritize the online menu and ordering experiences daily. This is also a data-driven role: they use data to track trends in underlying revenue drivers such as active customer counts, average order value, and available selection.

Minnesota's cannabis market is fast-paced, highly regulated, and changing quickly, so we are looking for a seasoned multi-unit retail leader who brings proven practices, sound judgment, and the ability to move quickly as the market and regulations evolve.

What impact you’ll make:

• Visit stores in person every week. Walk the floor with General Managers, check that shelves are full and fresh, stores are clean, and service is friendly and fast, confirm in-store execution of SOPs, promotions, and product presentation, coach team members on the spot, and follow up on every issue you find
• Drive retail revenue and own the Minnesota retail P&L. Be accountable for Minnesota retail revenue, gross profit, operating expenses, and EBITDA; develop and execute revenue-driving initiatives; track revenue drivers such as active customer counts, average order value, available selection, and conversion; and build annual and quarterly retail plans with the Head of Market and Finance
• Build the processes stores run on. With the Retail Operations Manager, develop, implement, and refine SOPs, selling and service standards, and training materials so every store executes the same way; pilot new tools, technologies, and operating approaches; and scale what works
• Lead, coach, and hold accountable the eight General Managers and the Pharmacy Manager, creating store and employee incentives tied to goal attainment, building succession plans, and fostering a culture of high performance, hospitality, compliance, and consistent patient care
• Grow active customer counts and improve retention across the Minnesota store base, using loyalty, CRM, and win-back programs as key levers, and develop the local community engagement strategy that General Managers execute at the store level
• Prioritize the online menu and ordering experience daily, working with the Merchandising and Purchasing Manager and Marketing so digital shoppers find accurate, in-stock products and a fast, easy path from order to pickup
• Develop the retail promotional calendar and own markdown timing and clearance strategy for aged inventory, both in partnership with the Merchandising and Purchasing Manager.
• Lead weekly business reviews with store leaders and key stakeholders using a data-driven approach, use analytics to find customer pain points and growth opportunities, and control labor, shrink and loss prevention, and operating expenses
• Ensure every store meets Minnesota Office of Cannabis Management requirements and is ready for inspection at any time, working with Compliance and Safety and Security; serve as retail's voice with Marketing, Supply Chain, Merchandising, Finance, and HR; lead new store openings and remodels with Facilities; lead hiring and retention for store and pharmacy leadership with HR; and handle other duties as assigned

What you’ve accomplished:

• 7+ years of multi-unit retail leadership, including at least 3 years leading store managers across multiple locations as a district, regional, or director-level leader
• Proven success scaling revenue in a high-growth retail or omnichannel environment, including e-commerce or online ordering
• Experience building SOPs, training programs, and operating processes that improved in-store execution across multiple stores
• Strong analytical skills and a record of data-driven decision making, including P&L accountability for revenue, gross profit, operating expenses, and EBITDA
• Experience growing active customers and retention through loyalty, CRM, and win-back programs, and managing promotions and markdowns
• Cannabis dispensary, pharmacy, or other highly regulated retail experience strongly preferred
• Experience overseeing pharmacists or other licensed healthcare professionals in a pharmacy or medical retail setting strongly preferred
• Thrives in a fast-paced, highly regulated, and evolving environment, and makes sound decisions quickly with incomplete information
• Experience with cannabis POS, e-commerce, and compliance systems such as Dutchie and Metrc preferred
• Excellent communication, leadership, and coaching skills
• Bachelor's degree in Business Administration, Marketing, or a related field, or equivalent work experience
• Must be at least 21 years of age, pass a background check as required by Minnesota cannabis regulations, and have a valid driver's license
• Ability to visit stores in person every week across Minnesota and work evenings and weekends as business needs require

What we offer:

• Compensation: $125,000-145,000 annually depending on experience
• Competitive benefits offered: Medical, dental, vision, HSA/FSA Dependent Care, life that begin on the first of the month after you start
• 401k program with a 3% employer match after six months of employment
• 18 days of accrued PTO in addition to two wellness days & volunteer hours in your first year

Why Choose Vireo?

Life’s too short to work somewhere that doesn’t ignite your passion. The cannabis industry is fast-paced, innovative, and full of opportunity—where science meets creativity, and wellness meets culture.

At Vireo Health, we’re pioneering the future of cannabis with a team that’s as dynamic as the industry itself. Here, you’ll find a workplace that’s collaborative, inclusive, and driven by HEART and purpose, where your work has a real impact on people’s lives.

Whether you’re cultivating the highest-quality plants, crafting cutting-edge products, or shaping unforgettable customer experiences, you’ll be part of something bigger. If you’re looking for a career that’s exciting, meaningful, and full of growth, let’s build the future of cannabis together.

✅ A Growing Industry: Work at the leading tech company in the cannabis industry and help shape the future

✅ Passionate Culture: Join a team that truly cares about the plant, the people, and the purpose behind what we do

✅ Employee Perks: Enjoy competitive pay and benefits, paid time off and employee discounts

✅ Making an Impact: We’re committed to education, sustainability, and giving back to the communities we serve.

EEO Statement

Vireo Health, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. www.vireohealth.com