Content Specialist

Role details

JARS CANNABIS - ALL STAR BRANDS - Troy, Michigan

Ready to elevate your career path to a new all-time high?

About Us: All Star Brands, an affiliate of JARS Cannabis, is a leader in the cannabis industry, dedicated to developing innovative, high-quality products that resonate with consumers. We focus on building strong, recognizable brands that stand out in the market through creativity, collaboration, and cutting-edge marketing strategies. If you're passionate about brand storytelling and driving marketing success, we want to hear from you!

What We Are Looking For

The ASB Content Specialist is responsible for producing engaging visual content that

supports brand growth, product marketing initiatives, retail promotions, community

engagement, and customer acquisition efforts. This role serves as the primary content

production resource for the marketing team, creating photography, videography, motion

graphics, and digital content that brings the brand to life across all channels.

Working closely with the Brand Marketing Manager, Product Marketing Specialist, and

Creative Designer, this position helps drive brand awareness, customer engagement, and

campaign performance through compelling visual storytelling and high-quality content

execution.

Job Duties

• Capture and produce photo and video content for retail locations, products, events,

partnerships, and community initiatives.

• Create engaging short-form video content for social media platforms including

Instagram Reels, TikTok, YouTube Shorts, and emerging channels.

• Develop content that supports product launches, promotional campaigns, and

brand initiatives.

• Execute on-location content shoots across retail stores and events.

Video Editing & Motion Graphics

• Edit video content for social media, digital advertising, website, email, and internal

communications.

• Create motion graphics, animations, and dynamic visual elements to enhance

campaign performance.

• Optimize content formats for multiple platforms and audience segments.
• Manage post-production workflows including color correction, audio editing, and

graphic integration.

Content Planning & Asset Management

• Organize, catalog, and maintain photography and video assets.
• Assist in content calendar planning and execution.
• Recommend new content opportunities and creative approaches based on industry

trends and platform best practices.

Requirements

• 2-5 years of experience in content creation, multimedia production, videography,

photography, or related creative fields.

• Proficiency in Adobe Creative Suite, including Premiere Pro, After Effects,

Photoshop, and Lightroom.

• Experience producing content for social media and digital marketing channels.
• Strong understanding of video production workflows and visual storytelling

principles.

• Ability to manage multiple projects and meet deadlines in a fast-paced

environment.

• Familiarity with cannabis compliance guidelines and platform restrictions is a

strong plus

• Comfortable renting gear and working with agencies, models, and external partners

as needed

• Must be 21 years of age or older and have reliable transportation
• Open availability to work non-traditional hours, including nights, weekends,

holidays, and events

Employee Benefits

• Free Employee Assistance Program
• Health, Dental, Vision, and Voluntary Life Insurance (full-time employees only)
• 401(k) Plan
• Paid Sick Leave
• Employee Discount
• Internal Growth Opportunities

JARS Cannabis is proud to be an Equal Opportunity Employer. We do not discriminate on

the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by applicable law. All employment decisions are based on qualifications, merit, and business needs